(DOWNLOAD) "Showtime: Brands As Content Producers" by Mike Stiles # Book PDF Kindle ePub Free

eBook details

Title: Showtime: Brands As Content Producers
Author : Mike Stiles
Release Date : January 11, 2012
Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,
Pages : * pages
Size : 45 KB

Description

There's a fundamental shift happening right now in marketing, driven by social media. Brands must engage customers with relevant content to establish the real relationships needed to capitalize on social marketing. This doesn't mean ads and commercials. This means lightly branded entertainment and information content consumers will love and appreciate. So how do brands become what are essentially show business producers? Find out in "Showtime: Brands as Content Producers."

Read More