(Download) "Shouldice Hospital Limited, 1997" by John S. Haywood-Farmer # eBook PDF Kindle ePub Free

April 30, 2021 Post a Comment

eBook details

Title: Shouldice Hospital Limited, 1997
Author : John S. Haywood-Farmer
Release Date : January 15, 1999
Genre: Business & Personal Finance,Books,Economics,Management & Leadership,
Pages : * pages
Size : 5228 KB

Description

Although it continued to operate at about 7,000 surgeries per year, by late 1997 the portion of non-Canadian patients coming to Shouldice Hospital had declined to about five per cent with a corresponding change in the Hospital's economic fortunes. A marketing consultant has developed a marketing plan for the hospital. Students have to analyse the economic, political and technological changes that have occurred since 1983, evaluate the marketing plan and decide how the hospital should proceed. This case is intended to follow the 1983 Harvard case, Shouldice Hospital Limited (9-683-068).

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